Inside the Lens: Steve Sanders on Capturing the Chiefs

Steve Sanders has spent nearly three decades behind the lens, telling the story of one of the most beloved teams in the NFL, the Kansas City Chiefs. His journey, which began humbly with a camera in high school, evolved into a prestigious role as the Director of Photography for the Chiefs. Over the years, Steve has documented countless milestones, including the team’s Super Bowl LIV triumph. But beyond the touchdowns and trophies, Steve has created a visual legacy that connects players, fans, and history.

His story is not just one of technical skill but of consistency, resilience, and an unwavering passion for capturing moments that matter. Whether it's the electric atmosphere of Arrowhead Stadium or the quiet determination of a player during training camp, Steve’s images do more than document events—they tell stories. This article begins a four-part deep dive into his journey, process, challenges, and legacy.

Building the Foundation: Early Days Behind the Camera

Steve’s love for photography started early. In high school, he was drawn to the camera as a tool for storytelling. Like many who found their passion in the arts, he began by photographing what was around him—friends, school events, and daily life. What started as a hobby quickly became a craft. His early work may have been humble, but it laid the foundation for what would become a career defined by sharp instinct and a profound understanding of composition, light, and emotion.

After high school, Steve moved into professional photography, establishing a full-service studio that handled everything from weddings to commercial work. This experience was crucial. Shooting weddings taught him to work under pressure, anticipate key moments, and deliver consistent results—all skills that would become essential in the fast-paced world of sports photography.

The studio work also exposed Steve to a range of photographic challenges. Whether it was managing unpredictable lighting, calming nervous clients, or capturing once-in-a-lifetime expressions, each assignment strengthened his ability to adapt and think on his feet. These experiences helped shape the unique perspective he would bring to the NFL sidelines.

Merging Passion and Profession with the Kansas City Chiefs

In 1995, Steve’s connection with the Kansas City Chiefs began. Initially working as a freelancer, he balanced his responsibilities at his studio while gradually immersing himself in the world of football photography. It was a demanding period, but one that allowed him to hone his craft even further. Over time, his work for the Chiefs expanded, and his images began to define how the team was seen by fans and the media alike.

What makes Steve’s work stand out is his ability to capture both action and emotion. A touchdown pass frozen mid-flight, a coach shouting instructions on the sideline, a player kneeling in reflection—his portfolio is filled with moments that speak volumes without needing a single word. He doesn’t just shoot the game; he captures its soul.

As his reputation grew, so did his role. Eventually, Steve became the Chiefs’ Director of Photography, overseeing all visual storytelling for the franchise. From headshots and team photos to marketing campaigns and in-game content, he was now responsible for defining the visual identity of an entire NFL team.

Philosophy and Process: Shooting with Purpose

Central to Steve’s approach is a guiding principle: shoot like you’ll never get to edit your images. In an era where post-processing is the norm, this mindset sets him apart. He insists on technical precision from the moment the shutter clicks. This means mastering exposure, focus, composition, and timing in real-time—no second chances, no digital fixes.

This philosophy is especially important on game day. NFL games are fast, chaotic, and unforgiving. Photographers get one shot—sometimes literally—to capture a game-changing play. For Steve and his team, there’s no time to review or retake. They shoot large JPEGs and transmit them instantly to editors and social media teams. Every image must be sharp, well-lit, and emotionally compelling the moment it’s captured.

His team works under a unified vision. Each member has specific assignments: sideline action, end zone perspectives, crowd reactions, or overhead shots. Everyone knows their role, and no one chases the same photo. This coordination ensures a diverse and comprehensive visual narrative, capturing everything from explosive plays to quiet moments of strategy.

Mentorship and the Next Generation

One of the most impressive aspects of Steve’s career is his commitment to mentorship. He has trained and guided numerous young photographers who have gone on to prominent roles in the NFL and collegiate sports. Currently, five of his former interns or seasonal employees are working for NFL teams, and another five are embedded in the SEC.

Steve’s advice to newcomers is both practical and profound. He encourages technical consistency, creative experimentation, and fearlessness. If you see a photo you admire, he says, try to recreate it in your way. But above all, be technically sound. Know your camera. Understand light. Anticipate movement. And, perhaps most importantly, never stop learning.

His mentorship goes beyond skill-building. He teaches young photographers how to operate under pressure, communicate with editors and creative teams, and represent themselves and their employers with professionalism. It’s a holistic approach that prepares them not just to take great photos, but to thrive in a competitive industry.

Photographing the Super Bowl: A Masterclass in Precision

Shooting the Super Bowl is a career milestone for any sports photographer. For Steve, it's an opportunity to execute years of preparation and mastery on one of the world’s biggest stages. His team has covered four of the last five Super Bowls, a testament to the trust and excellence they've built.

Preparation for the Super Bowl begins long before kickoff. Steve assembles a team of six on-field photographers, two stationed in upper levels for wide-angle shots, and two editors to process images in real-time. Assignments are meticulously planned, and each photographer is instructed to stick to their zone. This ensures that all angles of the game—and the emotional moments around it—are captured without overlap or missed opportunities.

The team prepares for every scenario. Win or lose, there’s a story to tell. Steve makes sure that the team is emotionally and logistically ready for both outcomes. Victory means immediate action—celebration shots, trophy presentations, crowd reactions. Defeat demands a different kind of storytelling, one that captures resilience, grace, and reflection.

This level of planning and execution is only possible through years of experience. It’s not just about pointing a camera; it’s about understanding timing, human emotion, lighting conditions, and storytelling flow. Steve’s ability to lead his team through this process is a reflection of his deep understanding of both photography and football.

Beyond the Field: Capturing the Culture of a Franchise

While game-day photography garners the most attention, Steve’s role extends far beyond the gridiron. He is responsible for visualizing the broader culture of the Kansas City Chiefs. This includes community outreach events, award ceremonies, behind-the-scenes operations, and even personal moments between players and fans.

One standout moment was the team’s visit to the White House. Capturing players meeting the President and experiencing a once-in-a-lifetime honor required a shift in style and tone. Steve adapted instantly, switching from fast-paced sports shooting to a more documentary and editorial approach. These moments, he believes, are just as important as game action. They add depth to the narrative and show the human side of professional athletes.

Steve approaches these shoots with the same level of care and intention as he does game day. He understands that these images may one day be used in documentaries, Hall of Fame displays, or shared by families for generations. They’re more than content—they’re history.

Looking Ahead: Goals and Legacy

Despite nearly 30 years in the game, Steve is not slowing down. He continues to lead the Chiefs’ photography department with passion and purpose. One of his personal goals is to photograph every game that Patrick Mahomes plays in—a symbolic and professional milestone that would further cement his legacy within the franchise.

Looking further into the future, Steve envisions himself transitioning into a historian role within the organization. He sees value in preserving the team’s rich visual history and sharing it with future generations of fans and players. Whether through curating Hall of Honor exhibits or engaging with the public, his passion for storytelling remains strong.

He also continues to be available to the network of photographers he’s mentored. His phone is always on, he says, and he’s happy to answer questions, review portfolios, or just talk shop. That openness and generosity are what make him not just a great photographer, but a valued member of the broader NFL creative community.

The Leadership Behind the Lens

As Director of Photography for the Kansas City Chiefs, Steve Sanders does far more than just shoot photos. His leadership sets the standard for how visual storytelling is executed within one of the NFL's most celebrated franchises. His role requires a combination of creative direction, team management, strategic planning, and real-time problem-solving.

Over the years, Steve has developed a tightly knit photography team that operates like a well-oiled machine. Each photographer, editor, and assistant knows their job, understands the expectations, and works toward a common goal: to capture the story of the Kansas City Chiefs with accuracy, depth, and emotion. Steve’s leadership style emphasizes trust and clarity, allowing each team member to excel within their assignment while ensuring the overall visual narrative remains consistent and high quality.

One of Steve’s defining characteristics as a leader is his calm approach under pressure. Whether it's the chaos of a game-winning drive or the unpredictability of a presidential visit, Steve manages the moment with poise. His ability to lead others in high-stakes environments makes him not just a skilled photographer but a respected mentor and director.

Teamwork in High-Stakes Environments

Steve often stresses the importance of preparation and structure when covering major events. For high-profile games—especially the Super Bowl—his process starts long before the stadium fills. Each photographer on his team is given a specific assignment: someone will focus on the quarterback, another on crowd reactions, and another on sideline dynamics. These zones of coverage ensure that no angle of the story is missed and no moment is wasted.

In Super Bowl LVIII, for example, Steve’s team included six on-field photographers, two stationed in elevated positions for wide-angle shots, and two editors to process images in real-time. The logistical complexity of organizing this team for a game of global significance required deep planning, technical readiness, and strong interpersonal communication.

Each team member must be able to work autonomously while also fitting into a coordinated rhythm. They’re instructed not to chase the same shot or drift from their assignment. This ensures that the story of the game unfolds from multiple perspectives. Steve’s insistence on discipline within creative freedom is what allows his team to capture iconic moments consistently, even in the most demanding circumstances.

Real-Time Editing and Workflow Precision

A core element of Steve’s approach is the emphasis on real-time image delivery. During games, the photographers are not just shooting for quality—they’re shooting for speed. Images are transmitted immediately to editors, who must then prepare them for instant distribution across platforms, including social media, press releases, and internal team use.

To facilitate this workflow, Steve and his team shoot large JPEGs. While many photographers in other settings rely on RAW formats for post-processing flexibility, Steve challenges his team to capture each image with such technical precision that editing becomes unnecessary. The goal is not just to get a great shot but to get it right the first time—exposure, color balance, framing, and sharpness must all be perfect in-camera.

This demand for technical mastery raises the level of professionalism within the team. There is no time to adjust shadows or tweak highlights after the fact. If a player scores the game-winning touchdown, that image needs to be on the team’s social media within seconds, clear, vibrant, and perfectly composed.

Adapting to New Technology in Sports Photography

Over the course of his career, Steve has witnessed a dramatic evolution in photography technology. From shooting on film in the early days to working with today’s top-tier digital cameras and wireless transmission tools, his adaptability has kept him ahead of the curve.

The shift to digital photography not only changed how photographers capture images but also how they deliver them. Steve embraced wireless workflows early, allowing his team to transmit photos in real-time. He incorporated editing stations right on the sidelines, ensuring that images could be touched up and posted while the game was still in progress.

Even more recently, Steve has explored the use of remote cameras placed in hard-to-reach angles, drones for aerial shots, and advanced tracking systems that follow player movements. He understands that staying at the forefront of technology is crucial in the highly competitive world of professional sports photography.

However, despite these innovations, Steve’s core philosophy remains unchanged: get the shot right in the camera. Technology should enhance a photographer’s vision, not replace it. He trains his team to master both the tools and the artistry behind them.

Capturing the Full Spectrum of the NFL Experience

While Steve’s action shots from game day receive the most attention, his responsibilities go far beyond what happens between the whistles. As Director of Photography, he is tasked with capturing the full story of the Kansas City Chiefs, including off-the-field moments that reflect the team’s culture, values, and community presence.

He photographs community outreach initiatives, team-building activities, training camp rituals, and internal events such as awards ceremonies and staff headshots. Each of these moments contributes to the narrative of the organization. They reveal the human side of players, coaches, and staff—the smiles, the struggles, and the bonds that make up the fabric of a team.

One powerful example is Steve’s coverage of the Chiefs’ visit to the White House following their Super Bowl victory. This was not just a photo opportunity—it was a moment of historical significance. Capturing it required discretion, composure, and sensitivity. His images from that day are now part of the permanent visual record of the team’s journey.

Shaping the Team’s Visual Identity

Steve’s influence is seen across every platform where the Chiefs’ images appear—from official team posters and digital campaigns to social media posts and stadium displays. As the person responsible for defining the team’s visual identity, he makes decisions not just about which photos are taken, but how they are styled, edited, and presented.

This includes working with the team’s marketing, branding, and creative departments to ensure that visuals are aligned with larger messaging goals. Whether the campaign is focused on rallying fan excitement, promoting ticket sales, or spotlighting a player, Steve and his team play a crucial role in bringing that message to life visually.

His attention to color tone, lighting consistency, and emotional authenticity ensures that the Chiefs’ brand remains powerful and cohesive. His approach balances aesthetic beauty with emotional truth—each image must not only look good but also feel real.

Nurturing a Culture of Excellence

One of the reasons Steve has been successful for nearly 30 years is his ability to nurture a culture of excellence. Within his team, there is a shared understanding that every shot counts. The pressure is high, but so is the camaraderie. Steve fosters an environment where feedback is welcomed, learning is ongoing, and effort is respected.

New photographers who join his team often speak about how much they learn from him, not just about photography, but about how to conduct themselves professionally. He leads by example, showing up prepared, remaining calm under pressure, and always looking for ways to improve.

His guidance extends beyond the team. Across the NFL, Steve is known as a go-to mentor. Photographers from other teams often reach out to him for advice, and he generously shares insights on workflow, gear, and creative approaches. His influence has helped raise the overall standard of NFL photography.

Balancing Legacy and Innovation

With nearly three decades of experience, Steve is in a rare position. He has a deep respect for the traditions of sports photography, but he is also driven to innovate. This balance between legacy and innovation defines much of his work.

He understands that certain moments—like a quarterback’s touchdown celebration or a coach’s pregame ritual—should be captured with timeless simplicity. At the same time, he’s always looking for new ways to push creative boundaries, whether it’s by experimenting with shutter speed, lighting setups, or unique perspectives.

This mindset allows him to keep his work fresh while honoring the history and identity of the Kansas City Chiefs. It’s a delicate balance, but one that Steve manages with grace and intentionality.

Immortalizing Moments That Define a Franchise

Steve Sanders has built his reputation not only on technical excellence and leadership but on his remarkable ability to capture iconic moments that define the Kansas City Chiefs’ legacy. His photographs are not just snapshots of action—they are emotional touchstones, telling the story of triumphs, heartbreaks, and everything in between.

Whether it’s the sheer intensity in Patrick Mahomes’ eyes before a snap or the joy on Andy Reid’s face after a pivotal win, Steve’s lens captures the essence of what it means to be part of the Chiefs organization. These aren’t just football photos—they are living history. His work gives fans an intimate, almost cinematic view of the team they love, connecting them more deeply to the game.

Steve has witnessed the transformation of the Chiefs over decades—from lean rebuilding years to historic Super Bowl victories—and he has documented it all. His photographs serve as the visual archive of this journey, helping fans remember not just the score but the spirit of those unforgettable moments.

Behind the Iconic Super Bowl Shots

Of all the moments Steve has captured, the ones from Super Bowl LIV stand as some of the most treasured. The Kansas City Chiefs’ victory over the San Francisco 49ers was not just a win—it was a breakthrough after a 50-year drought. The emotions ran deep, and Steve knew he had to deliver.

The pressure of capturing a moment that would live in franchise history forever was immense. Leading up to the game, Steve and his team created a comprehensive plan that included individual shot responsibilities, real-time editing workflows, and contingency plans for post-game access. But even the best-laid plans require in-the-moment adaptability.

One of the most iconic shots from that day is Mahomes, arms raised, confetti falling, eyes wide with relief and triumph. It’s a photo that went viral within minutes. That moment didn’t just happen by luck. Steve had anticipated where Mahomes might run if they won, positioned a shooter strategically, and ensured the lighting would work regardless of the background chaos.

These are the moments that separate a good photographer from a great one—not just reacting to the action, but reading it in advance and being there when it counts.

The Human Element of Sports Photography

While fans often marvel at the dazzling touchdown shots or dramatic sideline captures, Steve is equally proud of the quieter, more intimate images he’s created. He understands that football isn’t just played on the field—it’s felt in the locker room, during team flights, at charity events, and even in moments of private reflection.

One such photo came after a particularly tough loss. A young player sat alone in the corner of the locker room, towel over his head, lost in thought. Steve captured the scene from a distance, letting the raw emotion speak. That photo never made it to social media, but it became a powerful image used internally by the team to reflect on resilience and the cost of competition.

These human stories are part of what makes Steve’s photography so compelling. It’s not just about celebrating athleticism but honoring the humanity behind it. For every image of a player mid-leap, there’s another of them helping a teammate up or hugging their family after the game. These images build trust with players and show fans a fuller picture of their heroes.

Balancing Access and Ethics

Working so closely with professional athletes and coaches presents unique challenges. Trust is everything. The team gives Steve full access, and in return, he must balance creative freedom with sensitivity and discretion. He knows when to press the shutter and, more importantly, when not to.

He often speaks about the ethics of storytelling. Just because a photographer can capture a moment doesn’t always mean they should. Over the years, Steve has had countless opportunities to document highly emotional or private scenes, but he always weighs whether doing so serves the story or merely invades personal space.

This trust has been earned slowly and reinforced consistently. Players know that Steve’s presence is never exploitative. Instead, it’s about honoring the full spectrum of their experience—from the glory to the grind.

This code of ethics is something Steve instills in every member of his team. Being technically skilled is only half the job. The other half is understanding the responsibility of being a storyteller in such a high-profile environment.

Personal Highlights That Define a Career

Over nearly three decades with the Chiefs, Steve has experienced moments that most photographers could only dream of. One such moment came during the Chiefs’ White House visit following their Super Bowl win.

“It was surreal,” Steve recalled. “Standing on the South Lawn of the White House, photographing the President with our team—it was something I never imagined when I started shooting high school games.” It wasn’t just about getting the shot. It was about capturing a once-in-a-lifetime moment with composure and respect for the occasion.

Other memorable assignments include shooting NFL Draft events, Hall of Fame inductions, and the Chiefs Cheerleaders Calendar—each with its own creative demands and storytelling potential. Even internal events, like awards banquets or community visits, provide opportunities to showcase the personality and culture of the organization.

Steve treats every assignment with the same level of care, whether it’s the Super Bowl or a staff luncheon. He believes that every moment tells part of the Chiefs’ story and deserves attention to detail.

Mentoring the Next Generation of Storytellers

One of the most fulfilling aspects of Steve’s career has been mentoring emerging photographers. He has a long history of developing young talent who go on to successful careers in the NFL, college sports, and beyond.

His approach to mentoring isn’t just about technique. He teaches mindset, ethics, communication, and the art of storytelling. He shares his experience openly and offers real-world advice that can only be gained through years of being on the sidelines.

Among those he has mentored, many now hold prestigious roles across sports media. Steve keeps in touch with them, continues to offer guidance, and takes pride in watching them thrive.

His advice to young photographers is simple but powerful: be technically sound, stay curious, and always remain professional. “You can’t fake consistency,” he says. “And your work will always speak for itself.”

Adapting in a Rapidly Changing Media Landscape

The rise of social media and on-demand content has radically changed the pace and purpose of sports photography. Where once a single photo might run in a newspaper the next day, today it must be live on Instagram within seconds. Fans expect instant visual access to the game, and photographers like Steve must deliver under pressure.

This new dynamic has forced photographers to evolve—not only in how they shoot but in how they think. Images must now be created with multiple uses in mind: square for Instagram, horizontal for websites, vertical for stories, and high-resolution for print.

Steve has embraced this challenge. He works closely with the team’s social media and digital departments to understand content strategy. He ensures his team captures assets that are both emotionally engaging and platform-appropriate.

This collaboration between departments represents a new era of sports photography, where visuals are at the core of branding, engagement, and fan experience.

Personal Connection to the Kansas City Chiefs

Steve’s long-standing tenure with the Chiefs has created a deep, personal connection to the franchise. He doesn’t just work for the team—he’s part of it. This connection adds emotional weight to the images he captures.

Every shot he takes of Arrowhead Stadium filled with fans, of a player celebrating a career milestone, or of a family watching from the stands carries a piece of his heart. He feels the highs and lows with the team, and that empathy fuels his creative vision.

It’s not uncommon for fans to approach Steve during events, thanking him for a photo that captured a memory they’ll cherish forever. These moments remind him why his work matters. It’s not just documentation—it’s storytelling that resonates with generations.

 A Legacy in the Making

Though Steve has already accomplished more than most could dream of in the world of sports photography, he’s not slowing down. He has a clear vision for the years ahead—continuing to document every game that Patrick Mahomes plays, mentoring the next wave of photographers, and eventually stepping into a historian role within the organization.

In this future role, he imagines curating photo exhibits, archiving decades of content, and helping preserve the team’s rich visual history for future fans. It’s a natural next step for someone who has dedicated his life to chronicling the story of a team and a city.

Steve’s legacy will not be measured solely in photographs, but in the emotional impact of those images and the culture of excellence he has built within the Chiefs’ photography team.

Steve Sanders has redefined what it means to be a sports photographer in the NFL. Through three decades with the Kansas City Chiefs, he has not only documented history but also shaped the visual language of a franchise. His work is a masterclass in preparation, ethics, creativity, and storytelling.

As part three of our series has explored, Steve’s most iconic images are not only visually stunning but deeply human. They connect fans to their team, preserve moments that matter, and inspire the next generation of visual storytellers.

Shaping the Visual Identity of the Kansas City Chiefs

Over nearly three decades, Steve Sanders has done more than just document the Kansas City Chiefs—he has helped shape how the world sees them. Through the lens of his camera, he’s created a visual identity that reflects the team’s passion, grit, unity, and culture. His work isn’t limited to the sidelines on game day; it extends into every corner of the organization.

This visual identity is recognizable: the rich reds and vibrant golds, the fiery energy of Arrowhead Stadium, the quiet intensity of a player’s pregame focus, and the raw celebration of a hard-fought victory. Fans don’t just see football when they look at Steve’s work—they feel it. His imagery has become a part of the Chiefs’ brand, woven into everything from team posters and social media to season ticket campaigns and the walls of the practice facility.

What separates Steve’s work is that it transcends traditional sports photography. He captures moments that express the soul of the team. Whether it’s a wide-angle shot of Arrowhead roaring under the lights or a close-up of a coach delivering a powerful message in the locker room, these visuals are key to how the franchise presents itself to the world.

Creating a Culture of Excellence Within the Chiefs' Photography Team

Steve’s leadership extends far beyond his photography. As Director of Photography for the Chiefs, he’s built and led a team that reflects his values of preparation, professionalism, and creative excellence. This culture is intentional—developed through clear expectations, shared experience, and an emphasis on always getting better.

He trains his team to work with both artistry and urgency. On game days, every photographer knows their assignment, from capturing tunnel entrances to documenting bench reactions. But even with strict assignments, creativity is encouraged. Steve pushes his team to think beyond the expected shot and search for storytelling angles others might miss.

He also instills a mindset of accountability. Mistakes are addressed constructively, lessons are shared openly, and every team member knows they’re a crucial part of a larger creative machine. It’s this culture of constant learning and high standards that allows the Chiefs’ media team to deliver some of the most engaging and polished content in the NFL.

The Broader Impact of Steve’s Work on the NFL

While Steve’s primary focus has always been the Chiefs, his influence extends across the NFL. Many of his former assistants, interns, and mentees now work for other NFL teams and college programs, bringing with them the principles and techniques they learned under his guidance.

In this way, Steve has become a quiet force behind the modernization of football photography. His approach—blending technical mastery, real-time delivery, and storytelling—has become a model for other teams trying to elevate their content. He understands the business side of sports media just as well as the creative one, and that rare combination has made him a respected figure across the league.

In addition, Steve’s images frequently appear in NFL promotional materials, league-wide campaigns, and national media outlets. His work has helped shape not just how fans see the Chiefs, but how they experience the NFL as a whole. His photography isn’t just regional—it has national and even global reach.

From Film to Instant Delivery: Embracing Technological Change

Steve’s career spans a time of enormous technological change in photography. When he first started shooting, it was all on film. He remembers the days of developing prints in darkrooms, carefully curating a few images from hundreds, and waiting hours—or days—for final results. Today, he and his team are capturing, editing, and publishing images in real-time, often seconds after the moment happens.

Instead of resisting change, Steve embraced it. He invested time and energy into learning each new wave of technology, from digital sensors and editing software to wireless image transmission and artificial intelligence. He sees technology not as a threat to creativity but as a tool that expands what’s possible.

For younger photographers, this adaptability is one of the most valuable lessons they can learn from Steve. His career proves that staying relevant means staying curious. His ability to evolve with the industry has kept his work fresh and impactful through every stage of his career.

Building a Visual Archive That Preserves Legacy

One of Steve’s most meaningful contributions to the Chiefs organization is the massive archive of imagery he’s built over the years. This archive doesn’t just include game action—it’s a visual record of nearly every significant milestone, event, and figure in modern Chiefs history.

From player arrivals and training camps to behind-the-scenes footage of championship celebrations, Steve’s archive is a resource for the franchise that grows more valuable every year. These images are used in documentary films, promotional retrospectives, internal presentations, and even museum-quality displays.

This role as a visual historian is one Steve takes seriously. He understands that moments, no matter how small, can become powerful pieces of legacy down the line. His archive is carefully organized, tagged, and preserved, ready to be used to tell the story of the franchise for generations to come.

The Power of Sports Photography in Fan Engagement

The way fans engage with football has changed dramatically in the digital age. Where once fans relied on television broadcasts and newsprint, now they live the experience through social media, mobile apps, and real-time updates. Photography is at the heart of this engagement, and no one understands that better than Steve.

His images are among the most shared pieces of content on the Chiefs’ social platforms. Whether it's a pregame hype shot, a sideline reaction, or a post-win celebration, these visuals create emotional connections with fans. In many cases, fans remember a moment not just because they saw it happen, but because they saw Steve’s photo of it afterward.

This immediacy is a key driver of fan loyalty. It allows people who can’t be at the stadium to feel as though they were. It provides content that is ready for sharing, printing, and framing. In the modern sports ecosystem, great photography is more than a luxury—it’s a necessity for keeping fans connected to the team.

Why Storytelling Still Matters

At the core of Steve Sanders’ work is a deep belief in storytelling. Every image, whether it’s captured on the field, in the locker room, or during a quiet team moment, is part of a broader narrative. This perspective sets him apart from those who focus purely on aesthetics or action.

For Steve, the goal is always to say something with an image. It might be about resilience, teamwork, joy, or focus—but it’s always intentional. He teaches his team to ask: “What is this photo saying?” If the answer is clear, the image is successful. If not, it’s an opportunity to dig deeper.

This commitment to narrative is what makes Steve’s work so emotionally resonant. It’s why fans, players, and coaches remember his photos years after they were taken. They are more than records of what happened. They’re expressions of what it meant.

Looking Toward the Future

Though Steve has already created a career’s worth of remarkable work, his vision for the future remains sharp. He’s motivated not just by the next game, but by the desire to preserve and shape the long-term legacy of the Kansas City Chiefs.

He’s particularly excited about contributing to the team’s Hall of Honor, curating photo exhibits, and expanding access to the visual archive he’s built. These projects represent the next evolution of his role—less focused on real-time content, and more centered on legacy and education.

He also hopes to continue working closely with former players, helping tell their stories through personal collections and interviews. For a photographer who has always been driven by connection, this next chapter offers new ways to deepen his impact.

Leaving a Lasting Legacy

When Steve eventually transitions out of day-to-day shooting, he will leave behind more than an impressive portfolio. He will leave behind a standard of excellence, a team built in his image, and a body of work that has defined an era for one of the NFL’s most beloved franchises.

He will also leave behind a network of photographers he’s mentored, taught, and inspired—many of whom will continue to shape the visual culture of sports in their own right. Through them, and through the images that live on in fans’ homes and hearts, Steve Sanders’ legacy will endure.

Final Thoughts

Steve Sanders’ career as Director of Photography for the Kansas City Chiefs is more than a success story—it’s a legacy in motion. Over nearly three decades, Steve hasn’t just documented football games; he’s captured the history, emotion, growth, and spirit of a franchise and its community. His body of work stands as one of the most extensive and emotionally resonant collections in modern sports media.

What makes Steve’s impact so profound isn’t just his technical mastery or his iconic images from Super Bowls and pivotal matchups. He can tell authentic stories through the camera—stories that resonate far beyond the football field. His photographs make you feel something. They transport you into moments of joy, heartbreak, triumph, and resilience. That power to connect with audiences through storytelling is what separates great photographers from good ones, and Steve has mastered that balance.

As the visual voice of the Chiefs, Steve has also mentored a new generation of photographers who now help shape the creative direction of NFL teams and college programs around the country. His influence ripples far beyond Kansas City, embedded in how the league presents itself and how younger creatives understand the responsibilities that come with the job.

His mantra—“Shoot it right, not RAW”—reflects a deep understanding of what matters most: technical excellence, readiness, and intention. He’s trained his team to shoot not for the edit, but for the moment, an approach that ensures authenticity and immediacy in every frame.

In the age of high-speed content, viral moments, and constantly evolving technology, Steve has proven that consistency, preparation, and storytelling never go out of style. His embrace of change, coupled with his respect for legacy, sets a blueprint not just for NFL media teams but for anyone serious about documenting culture with integrity and creativity.

Looking forward, Steve’s aspirations to continue his work in a historical or curatorial capacity will only deepen the impact of his career. Whether through archiving, education, or continuing to support the Chiefs’ Hall of Honor, his role as a visual historian is just beginning a new chapter.

In every sense, Steve Sanders exemplifies what it means to blend passion with purpose. His photos don’t just tell the story of a football team—they reveal the heart behind the helmet, the community behind the crowd, and the moments that define greatness.

Back to blog

Other Blogs